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Know who you are writing for:
- Age
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Sex
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Interests
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Write accurately:
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Grammar, punctuation
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Facts
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Write with a purpose – what’s your aim?
- Instructing?
- Educating?
- Entertaining?
- Write well – get your audience to come back
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Practise, practise, practise …
Common Mistakes
- Not reading your finished piece through first – print it and read it on paper as well as on screen; get someone else to read it
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Making it too personal – do your readers care?
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Humour – great if it works; cringeworthy if it doesn’t
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Toilet stories – nobody wants to know about your bowels
Getting the Introduction Right
- Grab the reader in the first paragraph
- Make it suit the tone of the article
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Try a couple of intros to see which is best – you can make your final decision later
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Look at how other people begin their articles – read the work of others analytically
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You can start with a strong quote, but it has to be good
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Write straight away – don’t worry about what you write, you can change it – just get started
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Go back to the intro at the end – do you need to change it?
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Beginning – grab your reader with the introduction
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Explain and elaborate – explain why you’re doing the trip or activity – each paragraph has to move the story forward – don’t lose sight of the purpose/reason for your article
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Ending – don’t suddenly end because you’ve got to your destination or the activity has finished – bring it slowly to a conclusion – slow it down over the last few paragraphs before concluding it
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You can write about anywhere at all – it doesn’t matter if you’re not travelling – where you are now is a destination for someone else
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Notice everything – e.g. people’s habits – what are they doing with their hands? Are they chewing, fidgeting, limping?
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Record everything – always have a pen and paper – you will forget details if you leave it till later
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Speak to people – get local knowledge
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Start writing
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Who is your journal for? – Is it just for you? Is it online for friends and family to read?
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When writing your journal think about potential beginnings and endings for articles – circle or highlight them so you can easily find them when you look back
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If it’s a public journal, leaving out things can be as important as what you include – don’t woffle or include every minute detail to the point of boring your readers
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It doesn’t have to be chronological
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Use your senses – what can you smell, taste, etc
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Dialogue – have a ‘cast list’ at the back of your notebook – people’s names and notes about their personality, etc – assign a symbol or number to each so you can quickly refer to them in your main text, especially when making a note about what they have said
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Avoid listing everything
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Get out a pencil and sketch
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Scrapbook it – stick tickets, receipts, etc in your journal
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Do use a date
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Do leave gaps so you can make notes on your notes
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Stick to what interests you
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Get it down on paper while it’s fresh
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Enjoy it!
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Don’t make promises you can’t keep e.g. don’t say you’ll write every day if you can’t
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Be unique
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Write about what you know
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Let the passion show
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Be accurate
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Use photos
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Get to grips with some of the techy stuff e.g. SEO, plugins, etc
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Social media is your best friend
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Do try to get some revenue, but don’t do it for the money!
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Your blog is a great shop window – it’s the portfolio of the modern day
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Think about your local papers as well as the national press
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Try digital magazines as well as print magazines
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Write for other people’s blogs – guest blogging
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Other websites
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Guidebooks and advice books have more need for writers – you need to be very disciplined and write within a strict structure – much more so than a personal travel-writing book
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Paragraph about the article/pitch
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Intro of the article
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A bit about you
- Photos are not usually essential, but if you have them it’s better to include a link rather than clogging up the editor’s email box up with attachments.
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There are many reasons why you might not be commissioned – the magazine might already have enough articles; they might have already covered the topic or already commissioned it.
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Magazines plan 6 months/issues ahead – bear this in mind when pitching, especially if your article is topical
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Newspaper features/articles are usually 700-1000 words
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Magazine features/articles are usually 2000-2500 words
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Multi-pitching – make it different for each pitch – if multi-pitching the same or a similar article and an editor accepts after another one already has, tell the second editor the article is no longer available